GCCTB 2024 Marketing Committee Minutes | September 12, 2024, 9 a.m. to 10:00 a.m Zoom Meeting

Mission Statement: We inspire a sustainable, year-round tourism economy in Grand County with an emphasis on strengthening the vitality of our communities, celebrating our local culture and traditions and respecting our environment and resources.

Board Members In Attendance:  Elizabeth Brumm, Dave Huber, Jennifer Brown 

Board Members Absent:  Cheryl Spezia 

Also In Attendance:  Carrie Tomlinson (Miles Partnership), Gaylene Ore, Paula Isakson

Advertising Review (Carrie with Miles Partnership)

Campaign Performance

Local Placements:  KFFR and Sky Hi News continuation of placements local promotion

SEM CTR 15.77%, up 9%

Grand County continues outperforming the industry average CPC and CTR on search engine platforms.

Website Traffic

Specials Page Views - growth 28.3%

Satisfactory Page Views to local vendors over chambers

Page views - Home page, things to do, events, RMLP, Grand Lake (top performers)

As Jennifer requested, Carrie will get updates to the group on Troublesome Fest and traffic.

The home page will be changed to fall images with rotating fall photos.

Sustainability Grant Application 

Grant submitted 9-10-24

Budget $20K from GCCTB to match CTO $20K

Digital Accessibility 

Working on compliance for website, email templates and documents in progress for July 2025

Stickers

The stickers for GCCTB and Stand Grand were ordered.

Event Shot List

Reviewed list summer to fall.