Grand County Tourism Board Marketing Meeting Minutes April 15, 2025

Board Members in Attendance: Cheryl Spezia, Elizabeth Brumm, Jennifer Brown, Dave Huber, Megan Dryden

Absent:  Kristen Spronz

Also in Attendance:  Gaylene Ore, Paula Isakson, Shelby Ledford (Madden Media), Lesly Rowbal (Madden Media)

Agenda

Marketing Updates (Lesley Rowbal Madden Media)

Lesley reviewed year to date Highlights regarding:  

Media, campaign and creative execution, reporting and analysis, photo and video assets, and website build

Additional Highlights

Website support and SEO

SEO Driven content and execution

Email marketing

Website UI/UX and Accessibility - added UserWay plug in for user accessibility

Campaign Performance | 11,254 Total Clicks with 4.7% average CTR

Meta Prospecting | 7009 Total Clicks

Nativo Content | 81K Total Impressions, .19% CTR 1:20 site on site 

CTO Co-OP

WildSam Buy

Website Performance | most traffic goes to home page - top cities include Denver, Houston, Dallas, Kansas City, Colorado Springs etc.

Organic Search 

Future | April - Launch Connected TV and Proof of CTO Launch, Execution of content briefs and website launch, Monthly reporting, build timeline for website, sharing of information between team and Madden. 

Stand Grand | Do Grand County Right

Megan to post about 7 principles 

Gaylene asked about paid media - boost Megan’s posts