FOR MORE INFORMATION CONTACT: Kelly Self | Head of Consumer of Public Relations Kampgrounds of America, Inc. 208-890-3077 kelly.self@koa.net
Grand Lake/Rocky Mountain National Park KOA Journey Earns 2024 KOA ICON Award for Excellence Local campground recognized among the top 10% of KOA campgrounds for outstanding guest satisfaction and operational performance
KOA NEWS SERVICE (Billings, Mont., January 15, 2025) — Kampgrounds of America, Inc. (KOA), the largest system of privately owned campgrounds in the world, is proud to announce that Grand Lake/Rocky Mountain National Park KOA Journey has been recognized with the prestigious KOA ICON Award. This recognition highlights campgrounds that demonstrate exceptional operational excellence, customer satisfaction, and a commitment to the KOA brand. The KOA ICON Award is granted to the top 10% of KOA campgrounds across North America based on criteria including growth in camper nights, Net Promoter Scores (NPS)–a widely recognized customer loyalty and satisfaction metric broadly used throughout the hospitality sector–and engagement with KOA programs that drive brand excellence. Replacing the long-standing President’s and Founder’s Awards, this new recognition program focuses on measurable performance metrics and brand participation, celebrating campgrounds that consistently go above and beyond, providing superior experiences for their guests. “The ICON Award honors those campground operators who provide the very highest level of excellence in our system,” said Toby O’Rourke, president and CEO of KOA. "Grand Lake/Rocky Mountain National Park KOA Journey's commitment to guest service and innovation truly exemplifies KOA’s strong culture and commitment to outdoor hospitality. I am thrilled to recognize them as a KOA ICON.” The KOA ICON recognition is part of KOA’s larger commitment to celebrating campgrounds that continuously strive to exceed guest expectations. KOA has also introduced a quarterly recognition program that highlights campgrounds with top NPS scores and those demonstrating year-over-year improvement. As a KOA ICON campground, Grand Lake/Rocky Mountain National Park KOA Journey will enjoy unique benefits designed to amplify their achievement, including dated logo placement on KOA.com, enhanced award designation marketing materials, and recognition in KOA corporate marketing initiatives. This honor underscores the importance of delivering exceptional service and fostering a loyal camper base. Located at 143 Co Rd 48 in Grand Lake, Colorado, the Grand Lake/Rocky Mountain National Park KOA Journey is open May 15th to October 1st. For more information about Grand Lake/Rocky Mountain National Park KOA Journey, or to make a reservation, please visit the campground’s website. Reservations are also available by going online or using the KOA App. To learn more about KOA and its network of campgrounds, visit www.KOA.com.
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ABOUT KAMPGROUNDS OF AMERICA, INC. Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world's largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.